Emerce Conversion 2015 - Keynotes, Tweets, Photos

Emerce conversion

During a one-day event hosted in Amsterdam (The Netherlands) Emerce Conversion delivers an overview of everything that is happening in the field of digital conversion optimization.

Jump to

Keynotes

Throughout the day several keynotes were held by leading experts in the conversion optimization field. Due to any reasons - such as another great talk in the same time slot - some of the valuable information might have slipped your mind. Refresh your memory with the data below.


De mythen, leugens en illusies van A/B testen (Ton Wesseling)

Ton Wesseling

Slides:

View on SlideShare

Key takeaways:
  • Many winning tests can’t be identified because of low traffic
  • Don’t run your test too long, visitors delete their cookies
  • Don’t stop tests when they’re significant, use fixed lengths
  • Use the ROAR model, test that fit your organizational phase
  • If you don’t have enough traffic, don’t do A/B testing

De ultieme conversie toolkit (David Darmanin)

David Darmanin

Slides:

View on SlideShare

Key takeaways:
  • Use qualitative data to find out what your visitors want
  • Google Analytics is a great source of qualitative data
  • Trello can be used as a Kanban tool to structure decisions
  • Listen to what your users say (through chat), learn their words
  • Try screen sharing with your users, see how they use the site

Power of Persuasion: Wat neuromarketeers en sociaal psychologen van elkaar kunnen leren. (Dirk Franssens)

Dirk Franssens

Slides:

Not yet available

Key takeaways:
  • Decision making is both rational and emotional
  • The first system is emotional and fast
  • The second system is rational and slow
  • fMRI scans can help analyze buying behavior
  • For maximum results you’ll need to address both systems

Pricing and the Mind – Checkout Optimalisatie (Theo van der Zee)

Theo van der Zee

Slides:

View on SlideShare

Key takeaways:
  • People are anxious during checkouts, take away fear
  • 68% of people with items in cart will abandon checkout
  • Read this book: Don’t make me think, an amazing book
  • CTA buttons are perhaps boring, but certainly important
  • Test your prices without $ or €, dissociate from money

Interview: van beïnvloedingsprincipes naar data-analyse (Maurits Kaptein)

Maurits Kaptein

Slides:

No slides available

Key takeaways:
  • There’s not just 6 Cialdini principles
  • When you’re doing CRO, you are probably using Cialdini
  • Cialdini principles can be used well to create content
  • A/B tests are well-suited to have Cialdini as source
  • Cialdini is based on successful salesmen, emulate him

Conversion 2020 (Pete Koomen)

Pete Koomen

Slides:

Not yet available

Key takeaways:
  • Pete started two companies before Optimizely
  • It’s easy to predict the future when looking back
  • Look at problems of today, and see solutions of future
  • Optimizely uses 130+ SaaS tool, 1 tool per 3 employees
  • A growth hacker is basically a marketer who can code

Tweets

A collection of some of the most interesting tweets about the event.

Photos

A visual impression of the event, from the early keynotes to the late hours of the after-party.


Theo van der Zee

Author: Theo van der Zee

He is the founder of ConversionReview. He has been building and optimizing websites for 15+ years now, and doing so with great success.

On top of his digital skills, Theo is also a trained psychologist and frequent speaker at events around the world.